An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations W. Vogel & M. Büttner GmbH dePhilosophische Aufsätze

dePhilosophische Aufsätze

mit wiedererkennbarer Identität

Auf der Suche nach einem interessanten Diplomarbeitsthema bot es sich an

Syntheses and Reactions

Resilienz ermöglicht es

An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations W. Vogel & M. Büttner GmbH dePhilosophische AufsätzeDoctoral Thesis Dissertation from the year 2010 in the subject Business economics Offline Marketing and Online Marketing, Maharshi Dyanand Saraswati University, Ajmer (Department of Management Studies), course: Marketing, language: English, abstract: Brand awareness is a rudimentary level of brand knowledge and recognition which result into complex cognitive process called favorable consumer behavior for marketers. Brand awareness is the potential